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📊 Deep Linking Platform Comparison

Compare mobile conversion rates across major platforms. See which apps benefit most from deep linking and understand why browser-based links lose 50-70% of conversions.

9+
Platforms Supported
70%
Avg. Conversion Boost
3.3x
Avg. Multiplier
Platform Category Browser Rate App Rate Improvement Multiplier Action

Understanding the Data

📉 Why Browser Conversion Is Lower

When users click links that open in mobile browsers instead of apps:

  • They must log in again (friction)
  • Slower page loads vs native apps
  • No saved payment methods
  • Poor mobile web UX on many platforms
  • Higher bounce rates

📈 Why App Conversion Is Higher

Deep links that open native apps provide:

  • Users stay logged in (no re-authentication)
  • Instant load times (native performance)
  • Saved payment info (one-click checkout)
  • Optimized mobile UX
  • Seamless navigation

📊 Data Sources

Conversion rates based on:

  • Branch.io industry benchmarks
  • Adjust mobile attribution studies
  • AppsFlyer conversion reports
  • Internal A/B testing results
  • Peer-reviewed mobile commerce research

🎯 How to Use This Data

Optimize your mobile strategy:

  • Focus on high-impact platforms first
  • Calculate potential revenue gains
  • Prioritize e-commerce deep links
  • Test and measure your results
  • Use our ROI calculator for specifics

Ready to Increase Your Conversions?

Start using deep links today and see up to 70% conversion improvement

Start Free Trial

500 free clicks • No credit card required • 5 minute setup